AdWeek.com - NEW YORK In Test Drive Unlimited, a racing game from Atari set on the Hawaiian island of Oahu released last fall, gamers had the option of "purchasing" a car (with game points) at a Lexus dealership and driving it in the game. Some 125,000 people chose a Lexus, versus the approximate 45,000 who chose cars from a generic dealership, according to Atari.
Source: http://rss.news.yahoo.com
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